Sara Davies (nee Johnson) graduated from the University of York Management School with first class honours. As part of her degree she undertook a year in industry working for a mail-order company operating in the Arts and Crafts Sector. After undertaking product development research, by the time she returned to complete her final year of study in October 2005, she had a number of products in the final stages of development, and felt the impetus to push forward instead of awaiting her graduation (as had previously been her intention).
So, in September 2005 Crafter’s Companion was formed. Crafter's Companion now has an office in the North-East of England, as well as in Florida, USA, from where the American side of the business is conducted.
Since the launch of the Enveloper, which Sara designed and developed with the help of her father, the company has gone from strength to strength. Numerous awards have been won by Sara individually, and by the company as a whole, both in the crafting industry and the business world in general. Innovative products such as the Ultimate Pro and the Rock-a-Blocks have changed the world of crafting and encouraged greater numbers of people into papercrafting.
The company aims to make papercrafting a fun and simple process, and so all products are made with this in mind. For example the extensive range of CD ROMs, which have spear-headed the rise in digital crafting, are made to a 'point-and-click' specification, meaning that even those who are computer illiterate are able to use them.
Crafter's Companion has been working with stamping expert Jayne Nestorenko since early 2008 to develop and manufacture the gorgeous Cute Companions range. Since March 2009, the company has enjoyed great success with a number of well-known licenses including Popcorn the Bear, the Flower Fairies, Beatrix Potter, Humphrey's Corner and The Snowman. Using the original artwork from these licenses, the company has created numerous crafting CD ROMs and rubber stamps, which have proven exceedingly popular with crafters everywhere.
Sara is a regular guest on Ideal World and Create & Craft shopping channels, and also appears on the Home Shopping Network (HSN) in America, Home Shopping Europe (HSE) in Germany, and The Shopping Channel in Canada.