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Club Inspire


Debbie Shore 1

July 2015

DEBBIE Shore is set to become the face of Crafter’s Companion’s new venture as the company looks to expand its presence in the sewing market.

The announcement comes just six months after the sewing icon engaged with the craft supplies company to develop and launch a new range of CD-ROMS for her loyal followers.

Crafter’s Companion’s core business to date has been predominantly in the papercraft sector but the move to bring Debbie on board will see it make a major push in the increasingly popular needlecraft space.

Sara Davies, founder and sales director at Crafter’s Companion, said: “We are delighted to have Debbie joining our team on a permanent basis as she shares many of the same values as us in terms of having a vision of creating products that consumers will love.

“As well as being the face of our sewing division, we will utilise Debbie’s expertise with regards to consumer insight, latest trends and product development. This will work in harmony with our existing ability to source, innovate and bring quality products to market as quickly as possible to meet consumer needs.

“It’s a very exciting time for our team and with many new products already in the pipeline, we expect to make a major impact in the sewing market over the next few years.”

TV presenter and acclaimed best-selling author of five books, Debbie has spent much of her career working in TV shopping and inspiring people. A passionate needlecraft expert, she designs projects and kits, makes video tutorials and writes for several monthly sewing magazines.

Debbie said: “I have loved collaborating with the team at Crafter’s Companion over the last six months and was thrilled to be offered a permanent position that will allow me to make a bigger impact on existing customers and hopefully many new ones.

“The role allows me to do what I do best in terms of creating inspirational products that people can make themselves at home but with the added benefit of having a team of experts behind me that are experienced in bringing new product ideas to life.”

Award-winning craft entrepreneur Sara founded Durham-based Crafter’s Companion from her university bedroom back in 2005. Along with TV sales, Crafter’s Companion’s products are sold online via its website and through independent retail shops across the UK.

Away from sewing, the company specialises in the manufacture and distribution of crafting tools along with its own brand products such as Spectrum Noir and Die’sire. The company also distributes an array of third party brands and develops products with licensing partners.


  • Maggie Barrett
    Maggie Barrett 30th July 2015 at 2:06 pm

    Absolutely fabulous news!! The dream team for us all to share! Congratulations to all and I can't wait to see what you have in store for us.

    Debbie is so inspiring with such an easy manner, she gives you the confidence to believe that you can attempt projects that you thought were beyond

    your capabilities. Coupled with Crafter's Companion expertise in getting us all the best deals and their great customer service, we are in for an

    exciting time. XXXXXXXX

  • Carolyn Chilton
    Carolyn Chilton 30th July 2015 at 5:10 pm

    Great! I love watching Debbie she is so talented with a sewing machine, I have recently got back into my sewing after a long absence, but it is a struggle between sewing and crafting .xx

  • Julie Woolston

    Congratulations Debbie, fantastic news
    Hugs Julie xxx

  • Deb bradley

    Yippee I'm just getting into sewing myself and I know Debbie & crafters companion will be the perfect combo xx

  • Marilyn Kettle
    Marilyn Kettle 30th July 2015 at 7:16 pm

    Congratulations Debbie, this is famtastic news the world is your oyster. Good luck for the future.

  • Rosaleen Butler
    Rosaleen Butler 30th July 2015 at 8:01 pm

    Congratulations Debbie, I know you and Sara will make a great team. Looking forward to your new ideas. xx

  • Janette

    Lovely news. Delighted to hear expansion in this area, now I know why other members of the team are learning quilting etc! Congratulations xx

  • PaulineMargaret

    Well done fantastic news xx

  • Lesley Eckersley
    Lesley Eckersley 31st July 2015 at 4:57 pm

    Great | I went to see Debbie at Inspirations last week and pick up plenty of sewing tips

  • Lesley Eckersley
    Lesley Eckersley 31st July 2015 at 4:59 pm

    Great | I went to see Debbie at Inspirations last week and pick up plenty of sewing tips and hints for Christmas gifts

  • Ann

    What fantastic new. Well done Debbie look forward to seeing more on you and your talent.

  • Joan Barker

    Great news congratulation Debbie, I'm a great fan of your immense talent.

  • Gwendolyn

    Great News Debbie I thought you may be going to
    be one of the team at Crafters Companion soon and
    have been getting all your latest CD's and books
    from there already.
    Gwendolyn Weatherill

  • Tracey Price

    What fantastic news! I bought my very first sewing machine last week after being inspired by Debbie. Xxx

  • Wendy Bennett

    Well done Crafters Companion and Debbie Shore, I look forward to what comes next. Debbie has rekindled my love of sewing after some years of dis-interest and now really enjoying sewing once again.

  • Joyce Noble

    Great news. You made me ask Santa for a sewing machine and started sewing again after many years. I also introduced my the 10 year old grand daughter to sewing and she has made herself a shirt and cropped trouser set.
    Looking forward to much more.

  • Lisa Middleton

    What fantastic news. Debbie inspired me to take up sewing again. Can't wait to see the brilliant new projects.

  • eronica Clasby

    It is fantastic news that Debbie is joining the team at Crafters Companion, she has inspired mt to come back to sewing after many years of just mending things and not creating new things. So good luck Debbie. A good choice as ususal frm Crafters Companion and Sara.

  • Denise Westron

    Wow - great news. I have been sewing since I was five (horror of horror - that was fifty years ago!) and it is still my first passion. The projects and books Debbie has created have meant all my larger sewing items and now some small ones means I get the very most from all my fabrics. Crafters Companion have almost all the paper crafting items I desire (wish I could get them all!) and Sheena is one of my favourites so now I have the best of everything from one company. Brilliant - keep up the good work and ideas but it doesn't help my bank balance!!
    Best regards to you all

  • Sheila

    Hi Debby it is great to see a your sewing show on TV. I always try to watch or record it. Can I pass on a tip, when I make bags I use corrugated plastic in the bottom if it gets wet the inside of the bag stays dry.

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