Crafters Companion > Blog > Sprinkle some fun into your week – an introduction to Sugar & Crumbs
Blog

Sprinkle some fun into your week – an introduction to Sugar & Crumbs

Crafter's Companion – 03/02/20

Have you heard the news? We’re teaming up with the fantastic and ever-so-delicious cake decorating brand, Sugar & Crumbs, to bring you an exclusive Crafter’s TV show on Thursday 6th February (4PM-5PM UK, 11AM-12PM ET) and unmissable offers on their products. We absolutely can’t wait to get messy and discover all of the ways that their range can be used, so make sure you come along to get involved.

From buttercream to meringues, and from cheesecakes to fudge, Sugar & Crumbs will provide you with the essentials to help you up your creative kitchen game. In our show, you’ll be able to bag yourself some of their icing sugars, as well as flower nozzles for exciting cake decorating, and punchy food colouring gel. Seriously, you’ve got to try some of their icing sugars – they’ll change the way you bake cakes forever!

If you’re yet to discover this confectionery crazy company, then let us introduce you!

Who are Sugar & Crumbs?

Through a love of baking and cake decorating, but a struggle in finding high quality, natural flavourings, Carol McFarland launched the business in November 2013. The initial line was 15 different icing sugars in a whole host of flavours, such as Velvet Vanilla and Strawberry Milkshake, and the fledgling business sky-rocketed from there.

Their sub-brand, Nifty Nozzles, a line of incredible Russian piping tips, was launched in 2015, providing people with the opportunity to transform their decorating and create 3D flowers with very minimal effort.

Since then, Sugar & Crumbs has become a home to over 3000 baking and cake decorating products from leading brands across the globe. They’re a haven for all of those with a sweet tooth, so even if you aren’t much of a baker or cake decorator, it’s worth coming along to see their products in action just to make your jaw drop!

Where did the name come from?

With such a tasty name like Sugar & Crumbs, you must be wondering where the inspiration came from! As Carol was initially interested in launching the icing sugars, she took ‘Sugar’ and fused it with ‘Crumbs’ after her love for all things sprinkles!

What does a typical day at Sugar & Crumbs look like?

Working for a cake decorating brand must be pretty sweet, right? Take a look at this little gallery to see what a typical day at Sugar & Crumbs looks like!

What can you expect from the Sugar & Crumbs show?

Our special show with Sugar & Crumbs is shaping up to be a real edible extravaganza and you’re seriously going to want to tune in. Our very own Sara Davies will be joined by Carol McFarland, the creator of this caketastic company, and she’ll be showing you how to make the perfect buttercream with flavoured icing sugar, how to pipe flowers with ease and how to arrange your cakes into beautiful bouquets.


If you’ve got an occasion coming up or just a seriously sensitive sweet tooth (we know that we have!), make sure you come along and watch the show! You’ll be able to see it on Facebook, on our homepage, on YouTube or by streaming through our Crafter’s TV page.

Make sure you also check out Sugar & Crumbs’ Facebook and website to get your mouth watering ahead of the show, and we’ll see you back here on Thursday 6th February at 4PM UK time (11AM ET).