Frequently Asked Questions
- You must be active on either or both TikTok or Instagram and your profiles must be set to public.
- Ideally you will have upwards of 500 followers per platform. However, we will consider creators with less than 500 followers if the quality of your content is amazing!
- We’re looking for engaging, social-first craft content that shows off the Crafter’s Companion products in unique and creative ways. We’re looking for people with BIG imaginations who love to get creative and have an eye for making that into content. This should mainly be crafting reels and tutorials, but we also love unboxings, craft room organisation and creative challenges!
- The content should ideally be shot in natural light as much as possible and be crisp and clear. All content should be filmed portrait and no longer than 1 minute 30 seconds long. Think about your angles, sometimes using multiple angles such as an overhead and side angle will create more engaging content. Any videos with voice overs should include simple, clean captions. Any audio should be in line with TikTok guidelines, and overlaid music or sounds featuring cuss words or offensive language should not be used.
- If accepted to be a craftisan, you will receive a basic package to get you started and we will send you various PR packages over time. We will give you a monthly theme in accordance with our marketing calendar and ask you to create and post at least one video per month based around that theme.
- Ideally, you will already have a die cutting machine, whether that is manual or electronic. However, if your content is outstanding and you don’t have one, we may just send one your way so don’t be discouraged!
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